You can promote your music through a combination of tried-and-true promotional methods and the music promotion tools and resources provided by LANDR. We recommend being active and consistent about promoting your music, otherwise it can be far more difficult to build your audience.
Let’s run through some recommended steps to get your music promotion strategy on point.
Use your LANDR promolinks
LANDR provides a promolink for each of your releases. This is a link that sends listeners to their preferred streaming platform like Spotify, Apple Music, etc. Share it widely across social media bios, posts, email signatures, newsletters, YouTube descriptions, and anywhere else your audience might click. Learn more about promolinks here.
Announce and tease on social media
Build momentum before and after your release. Post teaser clips, artwork, and countdowns in the days leading up to release day. Use stories, reels, and livestreams to talk about your creative process or the meaning behind one of your tracks. Include relevant hashtags and tag collaborators to extend your reach.
Create visual content
Add a visual element to your music to boost engagement. This could be a lyric video, a simple looping visualizer, a full music video, or short clips formatted for TikTok, Instagram Reels, or YouTube Shorts. Remember that Spotify Canvas can be very useful for crafting the aesthetic of your music and keeping your audience immersed.
Pitch to blogs, playlists, and press
Submit your song to music blogs and other online music publications, as well as independent Spotify playlist curators. Use Spotify for Artists to pitch to Spotify’s editorial playlists (ideally at least two weeks before release). Consider reaching out to local or college radio stations as well.
Collaborate and cross-promote
Ask collaborators to share the release on their own platforms. Cross-promote with artists, producers, or influencers. Appear on each other's livestreams or podcasts, and tag each other on posts. Instagram’s “collaborate” feature is very useful for gaining more exposure than you would if you just stick to your own followers.
Run ads (optional)
Consider using a small advertising budget to run Facebook, Instagram, or YouTube ads targeted at fans of similar artists. A well-placed short video ad with a strong call-to-action can help build streams and visibility.
Monitor performance
Keep an eye on the analytics in the “Trends” section of your distribution dashboard, as well as the tools available in Spotify for Artists, Apple Music for Artists, and other platforms. This will help you keep track of what regions your audience is building in, which platforms are performing best, and which songs are resonating the most. Use this data to refine your promotional approach for future releases.
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