On the fourth step of the release builder, you’ll see a section to set your release date.
You should set a custom release date if you need your release to go live on a specific date.
You can choose a custom release date as early as 7 business days in the future, but we recommend giving as many days as you can here (2-3 weeks) for a better chance of your release making it live on all stores on your specified date.
There can be unexpected delays on our side or with stores, so it’s always better to give a bit of leeway here. Because we can never foresee store delays, we can’t guarantee that your release will make it live on your specific date if it’s too close in the future.
If you don’t set a custom release date, your release will usually go live within 1-3 days after you submit. Each store will be different, and some stores can take a little bit longer.