Can I set a custom release date?

If you have a Distribution Pro or Studio yearly subscription, you can select a specific release date.

On the fourth step of the release builder, you’ll see a section to set your release date.

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You should set a custom release date if you need your release to go live on a specific date.

We recommend choosing a custom release date as early as 2-3 weeks prior to your specific date for a better chance of your release going live on all stores on your specified date, though you can choose as early as 14 days. 

It is recommended to set a release date of at least 14 days prior to your specific date in order to be able to pitch to playlists.

There can be unexpected delays on our side or with stores, so it’s always better to give a bit of leeway here.

If you don’t set a custom release date, your release will usually go live within 1-3 business days after you've submitted. Each store will be different, and some stores can take a little bit longer.

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